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Our Approach

We are able to accommodate whatever timetable you may have without compromising the quality of your project’s music. Our multifaceted approach is what enables us to meet your individual needs. Listen to our music to get an understanding of what versatility truly sounds like.

Our Story

Every business has a beginning, and ours is a journey that began with a passion to create music. Not just any music, but a tune or sound that empowers and brings life to a story or a brand.

Our dedication to writing music with the ability to establish trends is what sets us apart. We take your project seriously and will be able to deliver exactly what you need to excel your overall vision.

Meet the Team

Our passion is what moves us and our talent is what backs us up!

Alfonso Lugo

Partner & Composer / Producer

Head of Artist Management & Advertising

Alfonso is a music producer, composer, guitarist, singer, jingle maker and voiceover talent. He has released three solo albums, Sol Naciente (2005), Sometimes (All I Want is You) (2009), Beautiful Soul (2012) and a fourth in duet with Blue Detox: Homónimo (2003).

He has also participated in numerous festivals, including the Hispanic Festival in Annapolis, Maryland in 2006. His song “Bossatoux” from his second album was successfully received in the Netherlands, while his third album was reviewed and highly praised by the director of the Jazz Music Festival in Guimarães, Portugal.

He has had great success in the world of advertising, producing original music for TV, theater and radio commercials.  He is also the voice of recognizable brands like Mercedes Benz, Burger King, AT&T, Bacardi and Banamex, among many others.

Some of his international awards include El Ojo de Iberoamérica, Wave, El Círculo Creativo, and the prestigious Cannes Bronze Lion for music production and voiceover for the Paralife campaign. Living in Brazil and in the United States has given him a broader view of music. Alfonso is also an active business partner in Pulpo Escafandra, an audiovisual and animation production company.

Luis A. Servín

Composer / Arranger

Luis is a composer and arranger born in Temple, Texas.  He studied Composition at CIEM (Mexico). He has worked on several projects for 13th Street Repertory Company, Lark Play Development Center, Cinema Vista Music LTD and ZackandJackFilms in NYC.

He has composed scores for independent films and trailers including Shelter (Wrion Bowling), Wizard-Dry (Carlos del Rosario), Raptor Hunter:Winter Edition (Zack Abramowitz) and Succubus (Nicholas Stango).

In Mexico, he composed and produced music for theater like La Historia de Llorar por El (Damián Cordero), El Caso de la Mujer Asesinadita (Mariana Vega de la Ossa), Arquímedes de Siracusa, (Sisu González), and La Sirenita (Pablo Jiménez).

He has also produced songs in the R&B and Pop genre for Jamie Rae, Michael Lane, Donna Moore, Jessie Burke, Monkey Mind, Cesar Valencia, and Spatz Donovan in the US. He has also written for Vince Miranda, Israel Estrada, Alfonso Lugo, Ingrid Ivaldi and Hannah Sirog in Mexico City.

Janette Alle

Production Manager

Janette is an audio producer and engineer. She graduated in digital music production engineering from the Tecnológico de Monterrey. She is currently studying for her Master's Degree in sound design from the University of Edinburgh Napier in Scotland. She has participated in the development and production of audio and video projects such as video games, commercials, animatics, narromatics, radio, cinema and television in Mexico, Chile, Australia, Greece and the United States.